GOAL 1: Sustain and grow a high level of satisfaction and retention among members.

• OBJECTIVE (STRATEGY) 1: Use electronic technology to engage new and existing members.
  • TACTIC 1: Develop and provide four continuing professional education webinars per year.
    • Responsible: Professional Development Coordinator and Electronic Communications Coordinator and Industry Relations Chair
    • Resources Needed: Budget to support initiative, communication with Industry Relations Chair to seek funding from sponsors; webinar company. Committee to meet and review topics as indicated by membership feedback; develop and plan webinars.
    • Completion Timeframe: Ongoing
    • Next Required Completion Date: June 18, 2010
       
  • TACTIC 2: Develop social networking system via subunits to promote member career development
    • Responsible: Social Media Committee and Membership Committee
      Resources Needed: Leadership development regarding available products and technology.
    • Completion Timeframe: September 2010
    • Next Required Completion Date: (Not Specified)
       
  • TACTIC 3: Post links on DCE web site to medication and device assistance programs.
    • Responsible: Electronic Communications Coordinator and Technology Task Force
    • Resources Needed: (None Identified)
    • Completion Timeframe: July 2010
    • Next Required Completion Date: (Not Specified)
       
  • TACTIC 4: Post links on DCE web site to specific training sites of various diabetes technologies.
    • Responsible: Electronic Communications Coordinator and Technology Task Force and Professional Development Coordinator
    • Resources Needed: Budget for web server.
    • Completion Timeframe: July 2010
    • Next Required Completion Date: (Not Specified)
       
  • TACTIC 5: Enhance the awards application process using the internet
    • Responsible: Awards Committee Chair and Electronic Communications Coordinator
    • Resources Needed: Budget for online documentation system.
    • Completion Timeframe: August 2010
    • Next Required Completion Date: (Not Specified)
       
• OBJECTIVE (STRATEGY) 2: Promote and support member professional development.
  • TACTIC 1: Explore and develop opportunities for using DCE members as a resource for marketing and consumer research.
    • Responsible: Industry Relations Chair
    • Resources Needed: Budget for survey; time to establish relationships with potential sponsors.
    • Completion Timeframe: January 2011
    • Next Required Completion Date: (Not Specified)
       
  • TACTIC 2: Identify and cultivate relationships with DCE members who work in diabetes-related industry.
    • Responsible: Membership Committee and Industry Relations Chair
    • Resources Needed: ABility to identify members' employers.
    • Completion Timeframe: December 2010
    • Next Required Completion Date: (Not Specified)
       
  • TACTIC 3: Schedule quarterly webinar programs.
    • Responsible: Professional Development Coordinator and Industry Relations Chair and Electronic Communications Coordinator
    • Resources Needed: Resources identified for Objective #1, tactic #1.
    • Completion Timeframe: June 2010
    • Next Required Completion Date: (Not Specified)
       
• OBJECTIVE (STRATEGY) 3: Maintain a high value of membership.
  • TACTIC 1: Develop a brochure highlighting the services of registered dietitians/diabetes educators.
    • Responsible: Publications Chair
    • Resources Needed: Funding for brochure development, input and review by Executive Committee, authors, reviewers, distribution system, evaluation system.
    • Completion Timeframe: January 2011
    • Next Required Completion Date: (Not Specified)
       
  • TACTIC 2: Promote member benefits in ongoing print and electronic communications.
    • Responsible: Membership Committee and Newsletter Committee and Electronic Communications Coordinator
    • Resources Needed: (None Identified)
    • Completion Timeframe: Ongoing
    • Next Required Completion Date: (Not Specified)
       
  • TACTIC 3: Continue to provide best practice cases and examples of innovative career opportunities in Newsflash.
    • Responsible: Newsflash Editor
    • Resources Needed: Consideration for the development of authors of these articles.
    • Completion Timeframe: Ongoing
    • Next Required Completion Date: (Not Specified)

GOAL 2: Advance DCE’s unique position as the authority in nutrition and diabetes prevention, education and management.

• OBJECTIVE (STRATEGY) 1: Promote and maintain DCE image system.
  • TACTIC 1: Establish a link on DCE web site to locate a registered dietitian who specializes in diabetes.
    • Responsible: Membership Committee and Electronic Communications Coordinator
    • Resources Needed: Website capability to establish registry; budget for registry.
    • Completion Timeframe: October 2010
    • Next Required Completion Date: (Not Specified)
       
  • TACTIC 2: Explore the development of e-commerce page on DCE web site for members’ products.
    • Responsible: Electronic Communications Coordinator and Membership Committee
    • Resources Needed: Budget to establish page on website.
    • Completion Timeframe: November 2011
    • Next Required Completion Date: (Not Specified)
       
• OBJECTIVE (STRATEGY) 2: Develop domestic and global alliance and stakeholder relationships.
  • TACTIC 1: Target appropriate diabetes-related healthcare organizations to serve on key committees and task forces.
    • Responsible: Alliance Committee
    • Resources Needed: Identification of appropriate organizations; budget to join organizations.
    • Completion Timeframe: Ongoing
    • Next Required Completion Date: (Not Specified)
       
  • TACTIC 2: Financially support members to make national presentations on behalf of DCE to professional groups, such as physician and nursing associations.
    • Responsible: Professional Development Coordinator and Membership Committeeand Alliance Committee
    • Resources Needed: Budget for speaker travel, per diem, meeting registration.
    • Completion Timeframe: Ongoing
    • Next Required Completion Date: (Not Specified)
       
  • TACTIC 3: Create web-based On the Cutting Edge continuing professional education opportunities for non-ADA member professional groups.
    • Responsible: Communications Coordinator and Electronic Communications Coordinator
    • Resources Needed: Website capability to post CE opportunity to non-members and charge fee for CE activity; marketing budget.
    • Completion Timeframe: September 2011
    • Next Required Completion Date: (Not Specified)
       
  • TACTIC 4: Offer online focus groups to industry/other organizations.
    • Responsible: Industry Relations Chair and Electronic Communications Coordinator
    • Resources Needed: ADA approval; electronic system to host focus group.
    • Completion Timeframe: September 2011
    • Next Required Completion Date: (Not Specified)
       
  • TACTIC 5: Provide link on DCE web site to ADA grass roots advocacy site to simplify the public policy call to action process.
    • Responsible: (Not Assigned)
    • Resources Needed: Budget for adding link to website.
    • Completion Timeframe: December 2011
    • Next Required Completion Date: (Not Specified)
       
  • TACTIC 6: Include recurring column in Newsflash from diabetes organizations/alliances.
    • Responsible: Newsflash Editor
    • Resources Needed: Contact information for appropriate organizations.
    • Completion Timeframe: Ongoing
    • Next Required Completion Date: (Not Specified)
       
• OBJECTIVE (STRATEGY) 3: Promote and support evidence-based practice and research.
  • TACTIC 1: Create a research committee and coordinator position to encourage research activities and coordinate with ADA’s Research Committee activities.
    • Responsible: Research Coordinator
    • Resources Needed: Budget for Research Coordinator to attend DCE leadership meetings.
    • Completion Timeframe: August 2010
    • Next Required Completion Date: (Not Specified)
       
  • TACTIC 2: Survey members to identify research committee priorities and plan of work.
    • Responsible: Research Coordinator
    • Resources Needed: Budget for survey.
    • Completion Timeframe: October 2010 for identification of priorities; December 2010 for plan of work.
    • Next Required Completion Date: (Not Specified)
       
  • TACTIC 3: Develop research tab on website.
    • Responsible: Research Coordinator and Electronic Communications Coordinator
    • Resources Needed: Budget for website page.
    • Completion Timeframe: April 2011
    • Next Required Completion Date: (Not Specified)