Diabetes Care & Education


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Diabetes Care and Education Strategic Plan
June 2013 through May 2016

Goals, Objectives (Strategies), Tactics and Responsibilities

 

Goal 1:  Sustain and enhance participation and retention among members

 

Strategy 1: Use electronic technology to engage new and existing members

Tactics:

  • Create a new diabetes innovation and technology committee to update the membership regarding new diabetes medications, technology and products.
    • Create and maintain website space with new innovations in diabetes products, patient resources as well as maintain an archive of older technology
    • Individuals Responsible:  Diabetes Innovations and technology committee, website editor
    • Resources Needed:  web links to products
    • Completion Time Frame: 2014
  • Website updates: diabetes and nutrition resources available through our industry sponsor websites, creating a link to resources
    • Individuals Responsible: website editor
    • Resources Needed: web links from companies
    • Completion Time Frame: 2014
  • Promote the EML by use of ads in e-update, NewsFLASH, On The Cutting Edge using member testimonials
    • Individuals Responsible: electronic communications chair
    • Resources Needed: obtain list of most frequent EML users from EML moderator; assistance from membership committee to obtain testimonials from EML users regarding its benefit; advertisements within NewsFLASH and OTCE
    • Completion Time Frame: ongoing
  • Increase the number of members using the web by offering free, basic instructions on its features
    • Individuals Responsible: electronic communications chair
    • Resources Needed: create video tutorial and written instructions
    • Completion Time Frame:2014
  • Increase social media use throughout DCE members
    • Individuals Responsible: social media chair
    • Resources Needed: none
    • Completion Time Frame: ongoing

Strategy 2: Promote and support member professional development

Tactics:

  • Cultivate relationships with members in industry and organization positions and collaborate our efforts in promoting available professional education opportunities
    • Individuals Responsible: industry chair
    • Resources Needed: industry contacts
    • Completion Time Frame: ongoing
  • Schedule at least three webinar programs per year
    • Individuals Responsible: professional development chair, webinar committee
    • Resources Needed: budget for webinars
    • Completion Time Frame: ongoing annually
  • Promote the RD as a recognized expert in diabetes care and prevention by preparing members to create a professional image and brand
    • Individuals Responsible: professional development chair
    • Resources Needed: time to establish relationships within media and outside sources to increase recognition
    • Completion Time Frame: ongoing
  • Increase use of more members’ talents through use of annual expertise survey
    • Individuals Responsible: chair elect
    • Resources Needed: Survey Monkey
    • Completion Time Frame: ongoing annually

Strategy 3: Maintain a high level of membership

Tactics:

  • Apply advertising techniques to highlight the RD: with other DPGs, other professional organizations, in Food and Nutrition publication or in AADE newsletter or website
    • Individuals Responsible: alliance committee
    • Resources Needed: budget for advertisements
    • Completion Time Frame: first advertisement by end of 2013-2014 fiscal year
  • Promote DCE with student population: outreach to universities and colleges; student groups with the Academy; create a larger presence within DCE
    • Individuals Responsible: membership committee
    • Resources Needed: time to establish relationships with universities and colleges
    • Completion Time Frame: ongoing
  • Increase advertising for DCE awards
    • Individuals Responsible: awards chair
    • Resources Needed: e-update announcements monthly
    • Completion Time Frame: ongoing
  • Provide professional development benefits: newsletters and webinars
    • Individuals Responsible: print communication chair, professional development chair
    • Resources Needed: budget for production
    • Completion Time Frame: ongoing
  • Create and utilize an annual member survey to determine any change in satisfaction or direction of goals
    • Individuals Responsible: chair elect, chair, past chair
    • Resources Needed: Survey Monkey sent to all members; e-update reminders to complete surveys
    • Completion Time Frame: by FNCE each year

Goal 2: Advance DCE’s member relationships among industry, media, professional and public education

Strategy: Collaborate with organizations to promote RDs in diabetes care, education and prevention

Tactics:

  • NDEP
    • Individuals Responsible: NDEP liaison
    • Resources Needed: none
    • Completion Time Frame: 2016
  • Media opportunities with Academy
    • Individuals Responsible: chair, membership chair, social media chair
    • Resources Needed:  time to establish methods to increase media opportunities
    • Completion Time Frame: 2016
  • University professors promoting RD in diabetes care
    • Individuals Responsible: membership chair
    • Resources Needed: time to establish relationships
    • Completion Time Frame: 2016
  • Medical schools
    • Individuals Responsible: chair elect to work with Academy
    • Resources Needed: time to establish relationships
    • Completion Time Frame: 2016
  • Local/national ADA and International Diabetes Federation or other international diabetes alliances
    • Individuals Responsible: alliance committee
    • Resources Needed: communication with leadership within organizations
    • Completion Time Frame: 2016
  • Local/national AADE
    • Individuals Responsible: alliance committee
    • Resources Needed: communication with leadership within organizations
    • Completion Time Frame: 2016

Goal 3: Support and promote public policy and research efforts in nutrition and diabetes

Strategy 1: Address and support public policy efforts involving nutrition and diabetes and pre-diabetes

Tactics:

  • Collaborate with DC office to promote passage of bills supporting the legislative and public policy priority areas of the Academy
    • Individuals Responsible: Public Policy Liaison
    • Resources Needed: communications with DC Academy office
    • Completion Time Frame: ongoing
  • Involvement and advisement in regulation of nutrition and diabetes health care policies
    • Individuals Responsible: Public Policy Liaison, Reimbursement Chair and Research Chair
    • Resources Needed: DC Academy office
    • Completion Time Frame: ongoing
  • Work with the Academy and other diabetes organizations to identify key research findings and gaps to promote the RD and document nutrition outcomes
    • Individuals Responsible: Public Policy Liaison, Research Chair
    • Resources Needed: none
    • Completion Time Frame: ongoing
  • Public Policy to network with members of Diabetes Advocacy Alliance to support common goals in public policy
    • Individuals Responsible: PPL
    • Resources Needed: none
    • Completion Time Frame: ongoing
  • Encourage members to respond to Action Alerts and to contact their lawmakers monthly
    • Individuals Responsible: PPL, reimbursement chair
    • Resources Needed: e-updates, e-blasts, Facebook
    • Completion Time Frame: ongoing
  • Educate members regarding effective public policy involvement
    • Individuals Responsible: PPL, reimbursement
    • Resources Needed: e-updates, e-blasts, Facebook
    • Completion Time Frame:

Strategy 2:  Increase research efforts

Tactics:

  • DCE liaison for DPBRN oversight group reporting back to research chair quarterly
    • Individuals Responsible: Research chair
    • Resources Needed: none
    • Completion Time Frame: ongoing
  • Educating members regarding the value of research and research design and supporting those actively involved in research to encourage more involvement
    • Individuals Responsible: Research Chair
    • Resources Needed: e-updates, e-blasts and Facebook
    • Completion Time Frame: ongoing
  • Identify research articles that support diabetes care and prevention legislation
    • Individuals Responsible: Research Chair
    • Resources Needed: e-updates, website
    • Completion Time Frame: ongoing
  • Utilize the web to promote more research
    • Individuals Responsible: Research Chair, Website editor
    • Resources Needed: website links and pages
    • Completion Time Frame: ongoing
  • Recipients of DCE funding to submit progress reports twice a year
    • Individuals Responsible: Research Chair
    • Resources Needed: establish a line of communication with Academy to identify recipients and assist in meeting progress report deadlines
    • Completion Time Frame: annually
  • Compiling a monthly overview of the diabetes and nutrition articles published
    • Individuals Responsible: Research Chair
    • Resources Needed: e-update and website
    • Completion Time Frame: ongoing
  • DCE research funding advertised more intensely to attract higher quality applicants
    • Individuals Responsible: Research Chair
    • Resources Needed: e-updates, budget to submit advertisement in nutrition journals
    • Completion Time Frame: 2016
  • Focus on evidence-based practice and evidence dissemination
    • Individuals Responsible: Research Chair
    • Resources Needed: e-updates, website
    • Completion Time Frame: ongoing
  • Collaboration with groups conducting systematic reviews (Cochrane, EAL)
    • Individuals Responsible: Research Chair
    • Resources Needed: time to establish communication with groups conducting systematic reviews
    • Completion Time Frame: ongoing
  • Links to Cochrane Collaboration and other groups for data appraisal
    • Individuals Responsible: Research Chair
    • Resources Needed: website
    • Completion Time Frame: 2016